2012 - PRESENT
Digital Marketing Consultant
Ty Banks Co.
Remote | Ohio & Arizona
Analyze marketing, sales, and operations data and recommend the next actions to improve ROI and optimize marketing campaigns.
Involved in all elements of website analytics and customer interaction marketing life cycle.
Social media marketing and content marketing management.
Content curation; from ideation to the presentation.
Monitor customer experience and user behavior to influence product roadmaps
2018 - 2020
SOCIAL MEDIA MARKETING MANAGER
Cornerstone Christian Fellowship
Managing all multi-site social media for Cornerstone Chandler. Scottsdale & San Tan Valley locations.
Concept, execute, optimize, and report on paid social campaigns on Facebook, Instagram.
Leverage social media experience and deep knowledge of platform capabilities to help make sense of branding opportunities.
2018 - 2019
DIGITAL MARKETING PROJECT MANAGER
Build and manage the development and implementation of marketing strategies and tactical implementation plans such as on-site SEO and backlinking for small business clients.
Prepare periodic reporting of marketing campaign results for small business clients, review and interpret results with clients, and recommend changes to maximize value. Use of analysis of past results and strategic planning techniques to modify campaigns such that sales and profitability of products and services can be optimized.
Develop compelling and individualized content for small business clients as part of their online and offline marketing campaigns.
2017 - 2020
Inbound Marketing Certification
Content Marketing Certification
Google Analytics Certification
Online Marketing Certification
Email Marketing [certification in progress]
Facebook & Instagram [certification in progress]
Teamwork & Collaboration